Thanh x B
Jewellery
A small jewellery making business that specialises in custom silver and gold pieces, it has previously operated with repeat trade through its existing clientele network and is now exploring a new direction for their work while experimenting with new designs. Thanh x B recognise the potential to expand into the digital space to boost sales and gain new clients.
Skills
How do we create a digital presence for a small business with minimal maintenance?
(And motivate Thanh to keep busy in retirement)
Research
What does the market look like?
There is an abundance of jewellery stores online, however many are plated and it is unclear where it is made/ sourced from.
Who are our target customers?
Customer demographic and behaviours:
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Are looking for quality goods that are reasonably priced
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Interested in stories and skilled makers
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Generally digital savvy
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Know how to find what they want
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Familiar with online shopping and would not hesitant to abandon cart with interface wasn't efficient
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What are the constraints?
Limited materials and small production capabilities.
Ideation
Mood board
Collate and visually represent ideas for the brand identity and style
Brand and styling
Create branding guidelines for colour and font usage
Sitemap
Planning how the pages flowed together made the process to setup the website links easier
Solution
A website that aligns with Thanh's crafting style but also appeals to potential customers.
Final thoughts
When there is a clear direction, it is much easier to look for solutions to make things work. Spending a little extra time to map out the goals and branding ideas helped to guide decision making further in the project when things didn't turn out as expected.
It began as a passing comment around the dinner table one night, but with just a comment, came an idea that became an endeavour to support my father during his senior years.
There is this great dream of working hard to reap the benefits in retirement however an aspect that's not spoken about is - "What to do with all that time that was once carved out for work?"